Role Purpose
The Digital Learning Specialist is responsible for developing, managing, and optimizing digital learning experiences across online, blended, and on-demand platforms. The role also oversees the organization's digital ecosystem, including the website, learning platforms, learner portals, and any dedicated mobile applications, ensuring all digital channels deliver a seamless and high-quality user experience. The specialist supports the organization's digital transformation by enabling scalable, engaging, and efficient learning solutions through technology.
Key Responsibilities
- E-Learning Content Development
- Design and develop interactive e-learning courses, microlearning modules, videos, quizzes, and digital assessments.
- Convert classroom-based programs into online and blended learning formats.
- Work with subject matter experts to transform content into engaging digital learning experiences.
- Ensure learning materials are visually appealing, learner-centered, and outcome-driven.
- Learning Management System (LMS) Administration
- Manage day-to-day operations of the Learning Management System (LMS).
- Upload courses, configure learner journeys, manage enrollments, and track completion rates.
- Maintain user access, troubleshoot learner issues, and ensure smooth system functionality.
- Coordinate with IT teams or vendors on upgrades, integrations, and technical enhancements.
- Website & Digital Platforms Management
- Manage and continuously update the organization's website, ensuring content is current, accurate, and aligned with branding.
- Maintain program pages, trainer profiles, registration forms, event announcements, and landing pages.
- Coordinate with developers or vendors on website enhancements, hosting, security, and performance optimization.
- Monitor website analytics, traffic, user journeys, and conversion performance.
- Ensure SEO best practices are applied to increase visibility and reach.
- Mobile App & Digital Tools Management
- Oversee any dedicated mobile application for the academy, ensuring functionality, usability, and regular updates.
- Manage additional digital tools such as CRM systems, learner portals, automation tools, webinar platforms, and communication systems in coordination with central IT
- Recommend and implement new digital tools that improve learner experience, operational efficiency, and engagement.
- Learning Experience Optimization
- Improve learner engagement through gamification, automation, mobile learning, and personalized pathways.
- Analyze learner behavior and recommend enhancements to improve completion and satisfaction rates.
- Ensure all digital learning experiences are intuitive and user-friendly.
- Multimedia & Digital Production
- Develop or coordinate production of learning videos, graphics, animations, and supporting materials.
- Edit webinars, virtual sessions, and recorded content for reuse in programs.
- Ensure brand consistency and professional quality across all digital assets.
- Reporting & Analytics
- Track participation, completion rates, learner progress, website traffic, and digital engagement metrics.
- Generate dashboards and reports for management.
- Use insights to improve digital performance, learner retention, and user experience.
- Quality Assurance & Compliance
- Ensure digital courses, website pages, and applications meet quality standards and accessibility requirements.
- Test systems and platforms across devices and browsers before launch.
- Maintain updates to ensure relevance, accuracy, and cybersecurity compliance.
Key Performance Indicators (KPIs)
- Number of digital courses launched annually.
- Website traffic, engagement, and conversion rates.
- Mobile app usage and user satisfaction.
- LMS uptime and user satisfaction levels.
- Course completion and learner engagement rates.
- Average turnaround time for digital updates and content deployment.
- Reduction in user support issues.
Requirements
Qualifications & Experience
- Bachelor's degree in Instructional Design, Education Technology, Multimedia, IT, Digital Media, or related field.
- 3-6+ years of experience in digital learning, LMS administration, website management, or digital platforms management.
- Hands-on experience with LMS platforms, CMS/website systems such as WordPress, and digital tools.
- Experience with authoring tools such as Articulate 360, Adobe Captivate, Canva, or similar tools.
- Knowledge of SEO, analytics tools, and mobile app management is preferred.
- Strong command of English and Arabi
Core Competencies
- E-Learning Design
- LMS & Platform Management
- Digital Innovation
- UX / Learner Experience
- Data Analysis
- Problem Solving
- Attention to Detail
