This is not a "build what's in the brief" role. Our client is one of the most-recognized names in consumer fintech, and their CRM & Lifecycle team is a precision-driven, AI-first marketing function that delivers over 1.5 billion campaigns annually. They need a strategic operator who can own the full lifecycle for a flagship premium credit card product and a companion subscription platform.
The team runs sophisticated experimentation programs, multi-layered A/B and multivariate tests across value propositions, audience segments, and copy, and uses ML-powered targeting, GenAI campaign builders, and LLM-native workflows at every stage of campaign development. This hire will lead strategy, not just execute it.
This is a 6-month temporary role, including benefits, with the possibility of extension. This is a new vacancy.
What You'll Own
Strategy & Experimentation (~60%)
- Own the experimentation roadmap for a premium credit card CRM program: define hypotheses, design test structures, select value propositions to test, determine audience segmentation strategies, and interpret results to drive the next iteration.
- Architect and continuously improve the full credit card customer lifecycle: awareness → application → approval → welcome → early engagement → ongoing activation → reactivation.
- Develop and iterate messaging frameworks across multiple audience segments based on experiment readouts, competitive intelligence, and product roadmap signals.
- Drive GTM campaign strategy for product launches, feature releases, and promotional moments, coordinating closely with Product Marketing and Product Management on timing, targeting, and positioning.
- Own subscription product lifecycle as a secondary workstream: retention programs, win-back campaigns, member engagement initiatives, and upsell/cross-sell between product tiers.
- Proactively identify growth opportunities from campaign data, experiment results, and competitive analysis. Don't wait to be briefed. Surface net-new campaigns and lifecycle improvements.
- Leverage ML-powered Smart Targeting to optimize notification delivery across channels; analyze CTR, tap rates, and open rates to continuously improve targeting decisions.
Execution & Operations (~40%)
- Build, execute, and monitor campaigns across email, push, and in-app channels using the client's proprietary notification platform.
- Write SQL targeting queries in Snowflake to build audience segments based on product eligibility, channel reachability, and user propensity, augmented by LLMs.
- Configure and analyze A/B and multivariate experiments (including parent/child experiment structures), present findings with clear, actionable recommendations.
- Operate as a genuine LLM-native marketer and use large language models across your entire workflow: content drafting, SQL generation, data analysis, experiment design, QA validation, and stakeholder communication.
- Partner cross-functionally with Product Marketing, Product Management, Growth, Analytics, Design, Legal/Compliance, and external technology partners.
Must-Have Profile
- 5+ years of CRM/lifecycle marketing experience, including hands-on execution across email, push, and in-app channels — not just strategy decks.
- Strategic orientation first: you don't just build campaigns from briefs. You identify lifecycle gaps, design experiment frameworks, and propose new strategies. You can point to examples where you proactively drove outcomes, not just execution throughput.
- LLM-native usage (mandatory): large language models are embedded in how you work habitually, not occasionally. This is the most important non-negotiable in this search.
- Prompt and context engineering proficiency: you know how to structure inputs to LLMs to get reliable, production-quality outputs such as system prompts, few-shot examples, chain-of-thought reasoning, and structured output schemas.
- Experimentation fluency: experience designing, managing, and analyzing A/B and multivariate tests; comfortable with parent/child experiment structures and statistical interpretation.
- Enterprise CRM platform experience: you've built and deployed multi-step customer journeys and GTM campaigns in Braze, Iterable, Salesforce Marketing Cloud, or equivalent.
- Basic-to-intermediate SQL proficiency: you write audience targeting and segmentation queries regularly, and augment that work with LLMs.
- Cross-functional partnership skills: you're effective working with PMM, PM, Growth, Analytics, Design, Legal, and external partners simultaneously.
- Comfort in regulated or compliance-intensive environments where campaigns require legal review and multiple stakeholder sign-offs.
- Data-driven decision-making: you interpret campaign analytics, experiment results, and user behavior data to inform strategy — not just report on what happened.
- Exceptional written and verbal communication; you're crafting or directing messaging for audiences in the millions.
Nice-to-Have
- Experience in credit card, fintech, or financial services marketing, such as card acquisition funnels, cardholder lifecycle, rewards/loyalty programs.
- Background in crypto, trading, or brokerage marketing.
- Familiarity with ML-powered targeting, audience propensity modeling, or reinforcement learning approaches to notification optimization.
- n8n experience: building automation workflows that connect APIs, trigger campaign operations, and replace manual processes.
- Claude Code or agentic AI coding tool experience: writing SQL, building HTML email templates, and developing lightweight internal tools.
- Experience building AI agents or agentic workflows for marketing use cases.
- HTML email development knowledge and experience with email testing tools (Inbox Monster, Litmus, or similar).
- Experience with real-time personalization platforms (e.g., Movable Ink) or advanced segmentation tooling.
- Subscription/membership lifecycle experience: tier-based retention, engagement, and upsell programs.
Who Will Thrive Here
- Strategic operators: You don't just plan; you build. But your instinct is to ask "should we build this?" before "how do I build this?" You find lifecycle gaps and experimentation opportunities that no one asked you to find.
- LLM-native thinkers: You engineer prompts that produce compliance-safe campaign copy, generate SQL targeting queries, draft experiment hypotheses, and summarize results for leadership. When you face a new task, your first instinct is to think about how to structure the AI input.
- Experiment-obsessed marketers: You're energized by testing hypotheses, reading experiment readouts, and iterating. You understand the structure of parent-child experiments and can explain the difference between correlation and causation in marketing.
- Cross-functional athletes: You context-switch between a legal review for a notification, an experiment readout for value prop testing, and a GTM planning session for a new product feature in the same afternoon without losing a step.
What We Offer
- Continuum offers competitive salaries and benefits, including a flexible work environment that is as smart and stimulating as it is diverse. We strive to provide everyone with professional fulfillment and growth opportunities.
- Remote working opportunity
- Medical, Dental & Vision Insurance
- 15 Days PTO + Public Holidays
- Continuous learning and development opportunities within a global business.
- Opportunities to develop new skills and progress your career
- Specialized training
Salary
CAD$130,000 - CAD$157,000 a year
Actual compensation will be determined based on skills, experience, and qualifications relative to the role.
