Role Overview
We are seeking a part-time (with potential to become fulltime) Writing School Program Manager to help build and grow our writing-related education and service offerings across genres including nonfiction, fiction, memoirs and childrens' books. This role is ideal for someone entrepreneurial, organized, and commercially minded who can move quickly from idea to execution. The focus is on helping shape, launch, and improve a range of programs in the writing space, which may include courses, workshops, community, group coaching or book coaching-related offerings, and other learning or service formats.
This person will help develop the right mix of offers, delivery models, and monetization strategies, while coordinating across teams to bring programs to life.
Key Responsibilities
- Help design and refine the writing school’s offerings, including courses, workshops, and related programs
- Assess different formats such as live, recorded, cohort-based, and community-powered learning
- Help shape pricing, positioning, and audience fit for different offers
- Coordinate the development and launch of new programs and pilot initiatives
- Work cross-functionally with marketing, sales, operations, tech, and business development as needed
- Support the development of writing workshops together with training to support staff or contractors to deliver workshops
- Explore how adjacent services such as book coaching and ghostwriting may fit into the broader writing program ecosystem
- Research and stay current on market trends, writing education models, AI tools for writers, and opportunities for innovation
- Evaluate whether programs should be built in-house, licensed, or delivered through contractors or subject-matter experts
- Help improve offers over time based on feedback, performance, and market response
Ideal Qualifications
- Experience building, launching, or managing educational programs, courses, coaching offers, or similar learning products
- Strong execution skills and ability to move quickly with limited oversight
- Commercial mindset with the ability to think about offers, customer value, pricing, and growth
- Strong project management and cross-functional coordination skills
- Familiarity with the writing, publishing, education, creator, or coaching space is an asset
- Familiarity with online community platforms such as Circle, and online course platforms, is an asset
- Interest in or familiarity with AI tools is an asset
Core Competencies
- Offer and Program Design: to create the right mix of writing offers—courses, coaching, workshops, and community experiences—based on audience needs, outcomes, and price points.
- Execution and Launch Speed: Ability to move quickly from idea to implementation, launching pilots, building version one offers, and improving them through real-world feedback.
- Commercial and Growth Acumen: Ability to think like a business builder by shaping offers that can attract customers, convert leads, generate revenue, and support long-term growth.
- Cross-Functional Leadership: Ability to coordinate effectively across marketing, sales, operations, tech, and partners to get programs built, launched, and supported smoothly.
- Market Awareness and Innovation: Ability to stay current on trends in writing, learning, AI, and monetization so the program stays relevant, competitive, and forward-looking.
Who This Role Would Suit
This role would suit someone who enjoys building new programs, testing ideas quickly, and helping create a scalable writing-focused education business. It is a strong fit for a person who combines creativity, business thinking, and hands-on execution.
ABOUT TELLWELL
Tellwell has been operating since our launch in Canada in 2015 and internationally since 2018. We publish books in Canada, USA, Australia, Europe, also including teammates in the Philippines. Tellwell was named a "10 to Watch" company by Douglas Magazine, we were a finalist for Viatec's Start-up of the Year award, two-time winner of the BBB Torch Awards, and we made the list of CanadianBusiness.com's Top 50 Fastest Growing Start-ups in Canada. We have an A+ Rating on the BBB and we take pride in our steady stream of positive client feedback, while always seeking to learn from the critical feedback.
Founded by experienced book publishing professionals, Tellwell exists because we believe most authors want something quite simple: a small, committed team that cares, to help publish a quality book. Our company values include passion, the pursuit of excellence, teamwork, candor and entrepreneurial spirit.
To get to know us more, check out our website, Youtube and social media channels.
WORK ENVIRONMENT
Our Canadian office is in Victoria, BC, 2031 Store Street, with lots of cool coffee shops nearby. Our staff are spread across Canada and internationally. We communicate effectively via Slack and though a regular rhythm of meetings such as quick daily huddles, weeklies, quarterly All Hands meetings etc. particular to each role.
Job Type: Part-time (potential to become fulltime) or contract
Employment Benefits (for employee--does not apply if contractor status):
- Dental care
- Disability insurance
- Extended health care
- Flexible schedule
- Life insurance
- Paid time off
- Vision care
- Work from home
- Profit-sharing
- Casual dress
Work Location: Remote, Canada
Job Type: Part-time
Pay: $1,500.00-$4,500.00 per month
Expected hours: 10 – 30 per week
Benefits:
- Dental care
- Flexible schedule
- Life insurance
- Paid time off
- Vision care
Work Location: Remote
