Role Overview

We are seeking a part-time (with potential to become fulltime) Writing School Program Manager to help build and grow our writing-related education and service offerings across genres including nonfiction, fiction, memoirs and childrens' books. This role is ideal for someone entrepreneurial, organized, and commercially minded who can move quickly from idea to execution. The focus is on helping shape, launch, and improve a range of programs in the writing space, which may include courses, workshops, community, group coaching or book coaching-related offerings, and other learning or service formats.

This person will help develop the right mix of offers, delivery models, and monetization strategies, while coordinating across teams to bring programs to life.

Key Responsibilities

Help design and refine the writing school’s offerings, including courses, workshops, and related programs
Assess different formats such as live, recorded, cohort-based, and community-powered learning
Help shape pricing, positioning, and audience fit for different offers
Coordinate the development and launch of new programs and pilot initiatives
Work cross-functionally with marketing, sales, operations, tech, and business development as needed
Support the development of writing workshops together with training to support staff or contractors to deliver workshops
Explore how adjacent services such as book coaching and ghostwriting may fit into the broader writing program ecosystem
Research and stay current on market trends, writing education models, AI tools for writers, and opportunities for innovation
Evaluate whether programs should be built in-house, licensed, or delivered through contractors or subject-matter experts
Help improve offers over time based on feedback, performance, and market response

Ideal Qualifications

Experience building, launching, or managing educational programs, courses, coaching offers, or similar learning products
Strong execution skills and ability to move quickly with limited oversight
Commercial mindset with the ability to think about offers, customer value, pricing, and growth
Strong project management and cross-functional coordination skills
Familiarity with the writing, publishing, education, creator, or coaching space is an asset
Familiarity with online community platforms such as Circle, and online course platforms, is an asset
Interest in or familiarity with AI tools is an asset

Core Competencies

Offer and Program Design: to create the right mix of writing offers—courses, coaching, workshops, and community experiences—based on audience needs, outcomes, and price points.
Execution and Launch Speed: Ability to move quickly from idea to implementation, launching pilots, building version one offers, and improving them through real-world feedback.
Commercial and Growth Acumen: Ability to think like a business builder by shaping offers that can attract customers, convert leads, generate revenue, and support long-term growth.
Cross-Functional Leadership: Ability to coordinate effectively across marketing, sales, operations, tech, and partners to get programs built, launched, and supported smoothly.
Market Awareness and Innovation: Ability to stay current on trends in writing, learning, AI, and monetization so the program stays relevant, competitive, and forward-looking.

Who This Role Would Suit

This role would suit someone who enjoys building new programs, testing ideas quickly, and helping create a scalable writing-focused education business. It is a strong fit for a person who combines creativity, business thinking, and hands-on execution.

ABOUT TELLWELL

Tellwell has been operating since our launch in Canada in 2015 and internationally since 2018. We publish books in Canada, USA, Australia, Europe, also including teammates in the Philippines. Tellwell was named a "10 to Watch" company by Douglas Magazine, we were a finalist for Viatec's Start-up of the Year award, two-time winner of the BBB Torch Awards, and we made the list of CanadianBusiness.com's Top 50 Fastest Growing Start-ups in Canada. We have an A+ Rating on the BBB and we take pride in our steady stream of positive client feedback, while always seeking to learn from the critical feedback.

Founded by experienced book publishing professionals, Tellwell exists because we believe most authors want something quite simple: a small, committed team that cares, to help publish a quality book. Our company values include passion, the pursuit of excellence, teamwork, candor and entrepreneurial spirit.

To get to know us more, check out our website, Youtube and social media channels.

WORK ENVIRONMENT

Our Canadian office is in Victoria, BC, 2031 Store Street, with lots of cool coffee shops nearby. Our staff are spread across Canada and internationally. We communicate effectively via Slack and though a regular rhythm of meetings such as quick daily huddles, weeklies, quarterly All Hands meetings etc. particular to each role.

Job Type: Part-time (potential to become fulltime) or contract

Employment Benefits (for employee--does not apply if contractor status):

Dental care
Disability insurance
Extended health care
Flexible schedule
Life insurance
Paid time off
Vision care
Work from home
Profit-sharing
Casual dress

Work Location: Remote, Canada

Job Type: Part-time

Pay: $1,500.00-$4,500.00 per month

Expected hours: 10 – 30 per week

Benefits:

Dental care
Flexible schedule
Life insurance
Paid time off
Vision care

Work Location: Remote

Tellwell Talent

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Writing School Program Manager