HIPRA is a pharmaceutical and biotechnological company focused on prevention and diagnosis for animal and human health, with a broad range of highly innovative vaccines and an advanced diagnostic service.
HIPRA has a solid international presence in more than 40 countries, with its own subsidiaries, 11 diagnostic centres and 6 production plants strategically located in Europe (Spain) and America (Brazil). Research and Development constitute the core of its knowledge.
HIPRA dedicates 10% of its annual turnover to R&D activities that concentrate on the creation and application of the latest scientific advances to the development of the highest quality innovative vaccines. To give added value to its vaccination experience, the company also develops medical devices and traceability services.
Join Our Team in Poland!
We’re looking for a passionate and strategic
Marketing Manager to lead our local marketing efforts for swine, poultry and ruminant business
in Poland.
If you’re ready to make an impact in a dynamic and growing organization, this is your opportunity to make a difference in animal health.
We Are Looking For People Who
- Studies: University degree and master’s degree in marketing
- Languages: Good command of English written, spoken, and local language.
- Work experience: Have solid marketing experience 5+ years in marketing, product management, or brand management within the animal health, or pharmaceutical industries.
- Skills:
- Demonstrable ability to multi-task and adhere to deadlines, results oriented.
- Able to lead by influence.
- Communication & presentation skills.
- Demonstrable ability to think strategically and operationally.
- Positive mind-set, self-motivated and team player.
The Main Functions Are
- Ensure Market Adaptation by leading local Franchise Plan creation in collaboration with technical Services team: Tailor global strategies to local market opportunities to drive growth.
- Develop and execute cross-species marketing strategies, creating and implementing local action plans (including pricing, promotions, segmentation, targeting) for the entire local team (technical and sales).
- Lead and execute marketing campaigns and product launches, ensuring impact and alignment with company objectives.
- Analyze market trends, customer insights, and campaign performance, using KPIs to refine strategies and maximize ROI.
- Cross-Functional collaboration, working closely with sales and technical teams, global marketing team to ensure strategic alignment and successful execution.
- Contribute to HIPRA’s corporate Branding & Positioning.
- Implement and align the content strategy for the correct use and adaptation of all the promotional assets available with an omni-channel approach.
- Lead and coordinate the development, implementation and track of marketing programs such as email, social media or digital campaigns.
- Promote the adoption of the different market intelligence corporate tools (Market Reports, Buyer Persona, NPS) and lead the market research activities at subsidiary level.
- Build strong relationship with media and key stakeholders to ensure the efficacy of the different marketing and communication strategies.
What do we offer?
- An innovative, multinational, and expanding company.
- Continuous learning and development opportunities
- Multicultural environment, open to new ideas.
- Dynamic and collaborative teams.
