Director, Member Engagement
JOB DESCRIPTION
About Us:
The CMA is the voice of marketing in Canada and our purpose is to champion marketing’s powerful impact. We are the catalyst to help Canada’s marketers thrive today, while building the marketing mindset and environment of tomorrow.
We provide opportunities for our members from coast to coast to develop professionally, to contribute to marketing thought leadership, to build strong networks, and to strengthen the regulatory climate for business success. Our Chartered Marketer (CM) designation signifies that recipients are highly qualified and up to date with best practices, as reflected in the CMA’s Canadian Marketing Code of Ethics and Standards. We represent virtually all of Canada's major business sectors, and all marketing disciplines, channels, and technologies.
Role Overview:
Are you an experienced sales professional with a talent for driving performance and building new connections in the world of marketing? The Canadian Marketing Association (CMA) is actively seeking a Director Member Engagement who combines a passion for engagement with proven acquisition skills. Under the guidance of the Chief Membership & Learning Officer, and as a pivotal member of the Member Engagement Team, you will champion initiatives that expand our membership base and enhance engagement across the entire marketing community. Your role is instrumental in enriching the value we offer to our members, strengthening their presence in the business world, and fostering growth by welcoming new members into our fold. If you excel in a dynamic, results-oriented environment, and possess the strategic mindset and collaborative prowess to innovate member solutions, we invite you to propel the CMA and our members to new heights.
The Director Member Engagement at the Canadian Marketing Association (CMA) holds a pivotal leadership role within the CMA’s Member Engagement team and is central to nurturing strong member relations, growing our membership, and achieving strategic organizational goals and financial objectives related to membership, sponsorship, events, learning and development programs.
This strategic role collaborates extensively and demands the adaptation of sales techniques to increase member activity, acquisition, and investment in CMA offerings, especially event and learning program sponsorships.
1. Retention: Ensuring optimal retention through increased member activity and spend.
2. Growth: Expanding the current membership base.
Key Responsibilities:
Member Engagement
1. Retention Strategy:
Customized Solutions: Develop strategic solutions for current members, tailoring account plans to drive engagement with CMA programming through consultative selling.
Member Benefit Activation: Understand and support member business development objectives.
Resolve Issues: Address and resolve any product/service issues promptly.
Member Communication: Provide regular updates about CMA products/services and educate members on how these offerings meet their business needs.
Key Account Management: Maintain and cultivate relationships within an assigned portfolio of key members.
Event Participation: Promote and drive member participation in CMA events, including sponsorship and attendance.
2. Acquisition Strategy:
Prospect Research: Identify and research prospective members and their industry focus areas.
Lead Generation: Qualify and convert prospects into new members through direct calls, email requests, web inquiries, referrals, networking, and industry events.
Onboarding: Oversee the onboarding of new members, ensuring a smooth transition and immediate engagement with CMA’s offerings.
Strategic Planning and Development
New Program Development: Participate in the planning and development of new programs, sales materials, member strategies, pricing, and departmental structures.
Market Awareness: Stay current on market trends, industry changes, and legislative updates that may impact CMA members.
Leadership: Provide strategic leadership and coaching to Member Engagement Managers, setting personal and team objectives.
Revenue Generation
Membership Revenue: Drive revenue goals for membership, corporate and event sponsorship, event participation, education, and advocacy programs.
Continuous Improvement: Remain informed of CMA products/services, marketplace trends, and industry or legislative changes impacting members.
Skills and Qualifications:
Educational Background: College diploma or University degree required.
Skills:
· Advanced sales and management skills.
· Excellent interpersonal and communication skills.
· Imagination and creativity.
· Attention to detail.
· Ability to work under limited supervision.
· Confidence to engage and sell to senior-level contacts, both internal and external.
· Strong relationship and leadership capabilities.
Experience:
· 7-10 years of experience in relationship sales and management, preferably with B2B professional relationship management.
· Existing relationships with marketers are a strong asset.
Additional Requirements: Regular access to a vehicle or transit is required.
Work Environment:
The position offers a remote-first work model that blends remote work with the necessity for in-person member meetings, networking and CMA events and in-office collaboration. Travel is part of the job networking and attending events.
We promote diversity, equity, and inclusion at the Canadian Marketing Association. We believe diversity—including color, ethnicity, gender, sexual orientation, handicap, and age—makes workplaces richer and more innovative.
We welcome all applications and provide accommodations for disabled applicants throughout the recruitment process. Please contact mmendoza@thecma.ca if you require special accommodation throughout the interview process.
