The Partner Development Representative (PDR) plays a pivotal role in generating and nurturing new channel partner leads, with a strong emphasis on outbound activities and close collaboration with the digital marketing team. Your goal will be to identify, engage, qualify, and nurture prospective channel partners that meet CyberSmart's Ideal Partner Profile (IPP).
You will combine proactive outreach (calls & emails) with support from our digital presence via LinkedIn to increase the number of leads and ultimately, net new partners. Working within the Growth team, you will help execute go-to-market (GTM) activities that directly drive partner acquisition.
Responsibilities
Prospecting & Outreach
- Identify, research, and engage potential partners within the Ideal Partner Profile (IPP) target audience to generate Sales Qualified Leads (SQLs)
- Be the first point of follow up to MQL's generated through digital outreach
- Execute outbound outreach strategies via phone calls, LinkedIn, emails, networking events and forums
- Collaborate with internal teams to align on target accounts and optimise lead qualification processes
- Educate prospects on CyberSmart's value proposition and solutions for effective positioning
- Track and manage all lead generation activities in tools such as Salesforce, ZoomInfo and HeyReach
Collaboration & Handover
- Provide feedback to the wider Growth team on lead quality and outreach effectiveness to refine strategy, messaging and processes
- Align with the Growth team on GTM strategy and target audiences
- Ensure smooth handover of qualified leads to Partner Growth Manager for further engagement
- Facilitate lead transfers to key distributors where relevant
Performance Tracking
- Monitor and report KPIs including calls made, emails sent, leads generated and partners recruited
- Analyse the prospecting pipeline to identify trends, gaps, and optimisation opportunities
- Participate in internal Quarterly Business Reviews (QBRs) to share insights and recommendations for future success
Requirements
- 6 months + proven experience in outbound sales, business development, or lead generation
- Comfortable making high volumes of calls and using multiple channels to prospect
- Familiarity with CRM systems and prospecting tools
- Understanding of channel sales models, especially MSP, MSSP, or VAR ecosystems is beneficial
- Excellent written and verbal communication skills are required for engaging with prospects
- Interest or knowledge of cybersecurity is beneficial
Benefits
- A competitive salary
- Flexible working hours and a remote-first working environment (in-person collaboration sessions will be required from time to time and will be fully expensed)
- 25 days of annual leave plus public holidays
- 1-day additional leave for every full year of employment to a maximum of 5 additional days
- Your birthday as a free holiday day
- Access to our Employee Equity Scheme
- Private health care upon successful completion of probation
- Annual learning and development grant of £2,500
- £500 annual Personal Growth grant to spend at your discretion
- Access to Spill, our mental health and wellbeing support network
- Regular team breakfasts and lunches, plus fun team activities
- A vibrant and supportive team culture
- A beautiful workspace in Shoreditch, designed with natural light, lush plants, and complimentary high-quality tea and coffee
- The necessary technology, including a MacBook and additional equipment, to create an optimal home working environment and enable you to excel in your role, including a £250 yearly office equipment/maintenance grant
