Who We Are
We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.
Why Work for the USTA?
We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don’t know tennis? Don't worry, you can still find yourself in the game!
The Role
The Director, Coach Engagement is a key strategic leader within USTA Coaching responsible for shaping, overseeing, and elevating all externally facing communication, marketing, and engagement efforts for the coaching community. This role ensures consistent, high-quality messaging across platforms and serves as the strategic hub for coordinating marketing, content, social media, PR, and communications efforts that support USTA Coaching’s mission, programs, and brand. The Director will lead the strategy and approval processes for newsletters, email marketing, digital engagement, creative campaigns, and coach-facing content that drives awareness, connection, and value. This position also plays an important role in informing and strengthening the USTA Coaching content calendar, ensuring coaching priorities, stories, and initiatives are integrated seamlessly across channels.
Strategic Leadership & Planning
- Develop and implement a comprehensive engagement strategy that elevates awareness, value, and participation in USTA Coaching programs and services.
- Serve as the central leader coordinating cross-functional work with Marketing, Content, Social Media, PR, and Communications to ensure cohesive messaging and unified storytelling.
- Establish annual engagement goals, KPIs, and success measures tied to coach satisfaction, reach, and retention.
- Provide strategic oversight and final approvals for all externally facing materials representing USTA Coaching.
- Shape and contribute to the USTA Coaching content calendar, ensuring strategic alignment, timely storytelling, and consistent representation of coaching initiatives across all platforms.
Content & Campaign Oversight
- Work in partnership with marketing to guide the development and planning of USTA Coaching communications, providing oversight and final approval across newsletters, email campaigns, and touchpoints.
- Guide story development, content themes, creative concepts, and messaging frameworks that reflect the needs and interests of the coaching community.
- Partner with Creative and Marketing teams to develop innovative campaigns, promotional materials, and content assets that elevate USTA Coaching’s brand
- Collaborate closely with Social Media teams to support social strategy, ensure coaching priorities are represented, and enable them to capture the content, stories, and assets needed for effective execution.
Coach Engagement & Community Building
- Develop engagement initiatives that foster meaningful connections with coaches, deepen loyalty, and strengthen the overall coaching ecosystem.
- Identify opportunities to enhance coach-facing communications and create new touchpoints that add value throughout the member lifecycle.
- Oversee communication and content strategy for the annual USTA Coaching Summit, including keynote themes, agenda storytelling, promotional campaigns, and post-event engagement.
Cross-Functional Collaboration
- Serve as the primary leadership partner connecting USTA Coaching with shared services, ensuring streamlined workflows, clear communication, and strong collaboration across teams.
- Work closely with the Senior Director of Member Acquisition & Retention to align engagement strategies with membership goals, lifecycle communications, and retention initiatives.
- Ensure messaging consistency across internal departments and external partners.
Project & Workflow Management
- Oversee timelines, creative briefs, campaign calendars, and communication schedules for all engagement initiatives.
- Ensure the timely production and delivery of high-quality content and materials.
- Maintain editorial standards and best practices for tone, accuracy, brand alignment, and accessibility.
Member Feedback and Relationship Building
- Work closely with the Sr. Manager, Coach Experience, to understand feedback collected regularly through surveys, focus groups, and informal conversations to gauge member satisfaction and identify areas for improvement.
Who You Are
- Bachelor’s degree in Marketing, Communications, Public Relations, Sport Management, or a related field (or equivalent experience).
- 7+ years of experience in marketing, engagement, or communications roles, ideally within sport, membership organizations, coaching/education, or nonprofits.
- Demonstrated ability to lead integrated marketing and content strategies across multiple channels.
- Experience collaborating with creative, social media, PR, and communications teams.
- Exceptional writing, editing, and storytelling abilities.
- Strong project management skills and ability to manage multiple workflows simultaneously.
- Proven ability to translate organizational goals into compelling campaigns and engagement strategies.
- Experience working in a shared-service or matrixed organizational environment.
- Familiarity with coaching, sport development, or member-based communities.
- Background in event content strategy or program promotion.
- Data-driven approach with experience using analytics tools to inform decisions.
- Excellent PC skills in Excel, MS Word, PowerPoint, and Google required. Experience with Monday.com or other project management platforms is a plus.
- This position is designated as "hybrid/flex" and may allow for both remote and on-site work. Any such position must meet the current USTA hybrid/flex requirements as updated from time to time. Please consult HR for the most current policy.
- Position is considered non-exempt.
What We Offer
At the USTA, we know people are our most important asset. For this reason, we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!
- Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
- Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
- Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
- Plan for your future financially and professionally: 401(k) with employer matching (up to 6.5%), promotional and growth opportunities, Learning and Development programs to learn on the job, and up to $7,000 for tuition reimbursement.
- Mental and emotional wellness: Resources for overall well-being, including mental health and meditation benefits.
- Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.
The expected range for the annual base salary for this position is $130,000- 145,000. This role is eligible for an Incentive Compensation Plan (ICP) bonus up to 10%. This range does not include any additional pay or benefits for which a person may qualify. The actual base salary offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.
Come One, Come All
We strongly encourage you to apply if you’re interested; we'd love to learn how you can “serve” our team with your unique experience!
USTA is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.
