Performance Creative Specialist

Point2Web • Full-time • Remote (Tallinn, EE) • 1w ago

Location: Remote (Europe)

Employment Type: Full-time

About LiftIQ

LiftIQ, powered by Point2Web, is a performance marketing company that combines technology, first-party data, media buying expertise, and strategic partnerships to build scalable customer acquisition solutions.

Through our integrated performance ecosystem—including owned digital properties, proprietary advertising technology, and in-house optimization capabilities—we help brands drive measurable growth through qualified leads, inbound calls, and performance-driven acquisition strategies.

Built on a pay-for-performance model, LiftIQ focuses on delivering measurable outcomes, continuous optimization, and long-term scalable growth.

About The Role

We are looking for a creative specialist for affiliate and performance marketing—someone who can do more than just design banners or edit videos.

We need someone who understands how advertising works across social and digital platforms and can develop creatives that capture attention and drive performance.

This is not a traditional graphic designer or video editor role. We're looking for someone who can identify audience pain points, develop compelling hooks and angles, and create performance creatives that capture attention and drive clicks, leads, and conversions.

The ideal candidate understands that the first 1–2 seconds of an advertisement are critical. We don't need polished brand presentations or stock-looking creatives—we need scroll-stopping creatives built for performance.

Languages

Ukrainian — Fluent (Required), as you'll work closely with our predominantly Ukrainian-speaking Creative and Media Buying teams.
English proficiency is a plus.

What You'll Do

Our primary goal is simple: create performance creatives that sell.

We're looking for someone who doesn't simply recreate existing ads but understands why they work.

You'll identify audience pain points, develop compelling hooks and angles, and turn them into high-performing advertising concepts that capture attention and drive results.

Performance Creative Development

Create performance creatives for affiliate and performance marketing campaigns.
Develop static banners, short video ads, UGC-style creatives, before/after creatives, problem/solution creatives, native-looking ads, and AI-generated creatives.
Produce multiple creative variations for testing across different audiences and platforms.
Focus on creating creatives that sell rather than simply look visually appealing.

Creative Strategy & Ideation

Independently generate hooks, angles, concepts, and scripts from scratch.
Build creative ideas around audience pain points, emotional triggers, and buying psychology.
Analyze successful creatives and identify why they work instead of simply recreating them.

Performance Optimization

Apply an understanding of CTR, CPC, CPL, CR, and ROAS when developing creatives.
Continuously test, iterate, and improve creative concepts based on performance.
Create platform-specific creatives for Meta, TikTok, Snapchat, Google, Native, and similar advertising platforms.

Cross-Functional Collaboration

Work closely with Media Buyers and Performance Marketing teams.
Translate campaign goals and audience insights into high-performing creative concepts.
Clearly communicate the thinking behind each creative concept.

Essential Requirements

What We're Looking For

Experience or strong understanding of performance marketing and affiliate creatives.
Strong understanding of direct response advertising, lead generation, and customer acquisition.
Experience working with Meta, TikTok, Snapchat, Google, Native, and similar advertising platforms.
Ability to independently generate hooks, angles, concepts, and scripts.
Strong understanding of audience psychology, emotional triggers, and audience pain points.
Strong understanding of the importance of the first seconds of an advertisement.
Experience creating conversion-focused static and video creatives.
Ability to analyze successful creatives and understand why they work rather than simply recreating them.
Ability to quickly generate multiple creative concepts and variations for testing.
Focus on performance metrics rather than aesthetics.
Understanding of basic marketing metrics: CTR, CPC, CPL, CR, and ROAS.
Basic understanding of the US audience.

Preferred Industry Experience

Experience with one or more of the following industries is highly valued:

Home Services
Insurance
Finance
Nutra
Health
E-commerce

Technical Skills

The ideal candidate should be able to create, independently or with minimal support:

Static banners
Short video ads
UGC-style creatives
Before/after creatives
Problem/solution creatives
Native-looking ads
AI-generated creatives

Tools: Figma, Photoshop, Canva, CapCut, Premiere Pro, After Effects, or similar.

Strong plus: ChatGPT, Midjourney, Runway, HeyGen, ElevenLabs, Canva AI, CapCut AI, and similar AI tools.

Nice to Have

Experience writing UGC-style scripts.
Active use of AI tools in the creative production process.
Experience creating creatives for Casino and Dating verticals.

What We Offer

Fully remote work within Europe.
17 days of paid annual leave.
3 additional company days off.
10 public holidays.
English lessons.
Learning and development opportunities.
Participation in our employee recognition program.
An international team focused on innovation, collaboration, and continuous improvement.

Recruitment Process