COPYWRITER – BRAND & MARKETING

At Warehouse One, we support two of Canada’s most iconic denim and casual fashion retailers—Bootlegger and Warehouse One, the Jean Store. With over 140 stores coast to coast and growing e-commerce channels, our goal is simple: help Canadians look and feel great in clothes they love.

As the Copywriter – Brand & Marketing, you will be responsible for creating brand-right, persuasive, and engaging copy that elevates product storytelling, supports marketing campaigns, enhances ecommerce experiences, and strengthens brand voice across all customer touchpoints. This includes ecommerce content, email, digital ads, social media, store marketing communications, brand storytelling, and scripts for video and radio. You will work closely with teams across Marketing, Creative, Ecommerce, Merchandising, and Store Operations to ensure that all messaging is consistent, accurate, and aligned with business objectives.

What’s in it for you

Hybrid work environment with the flexibility to work remotely up to two days per week
Expand your closet with 50% off regular priced product across the retail brands we support: Warehouse One and Bootlegger
Great fashion - everyday! Our fashion forward dress code allows you to be comfortable and feel your best at work!
Growth Opportunities – access to unlimited e-learning, professional development reimbursement, ongoing training and development, career advancement opportunities
Paid sick and personal days allotted annually
Complete benefits package including extended health, dental, vision care, life insurance, disability coverage, mental health and life wellness supports
Our corporate office, which we call our Service Office, is a modern workspace with lots of natural light, outdoor green space, collaborative meeting spaces, and sit/stand desks

What you’ll be a part of

Writing creative, clear, concise, and brand-right copy for omnichannel marketing including: emails, website content, landing pages, digital ads, social media, print collateral, and campaign assets
Store marketing communications including in-store signage, retail campaign kits, customer messaging, and operational communications
Developing ecommerce-optimized product descriptions, features, and enhanced content for product pages across websites
Creating scripts for video content, voiceovers, and radio advertising, ensuring alignment with brand tone, campaign direction, and customer engagement goals
Writing blog posts, editorial content, lifestyle storytelling pieces, and educational “how-to” articles and guides.
Collaborating with Ecommerce and Merchandising teams to ensure product copy is accurate, compelling, and aligned with assortment strategy
Supporting SEO performance through keyword integration, metadata writing, and structuring content for improved organic search visibility
Proofreading and editing to ensure clarity, accuracy, consistency, and adherence to brand voice
Inputting product data and syncing imagery within internal systems to ensure complete and accurate content publishing
Gathering content inputs and sourcing required product and campaign information from cross-functional partners
Writing ads for print publications, social media platforms, Google campaigns, and various digital placements
Managing multiple concurrent copywriting projects and deadlines with strong organization and prioritization
Recommending improvements to copy processes, workflow tools, and team collaboration practices

Who you are

Bachelor’s degree in communications, Marketing, Journalism, English, or related field
3–5 years of experience in copywriting, digital content creation, or marketing communications (retail or fashion experience is an asset)
Excellent writing, editing, and proofreading skills across multiple formats and tones
Ability to write persuasive, conversion-focused copy for ecommerce, email, digital ads, social media, and store communications
Experience writing scripts for video, radio, or broadcastcontent
Strong understanding of SEO content best practices
Exceptional attention to detail and accuracy across high-volume deliverables
Ability to manage multiple deadlines with excellent time-management and organizational skills
Collaborative mindset, comfort working cross-functionally, and openness to feedback
Initiative, accountability, and passion for storytelling, brand voice, and customer experience

Do you live your life in jeans?

Want to be a part of a team that helps others look and feel good? Apply today!

WHO WE ARE

Since 1977, Warehouse One has been Canada’s go-to destination for denim and casual fashion. With a strong community focus, Warehouse One is known for offering inclusive sizing and on-trend styles that fit every body, from XS to 4X. From classic jeans to everyday essentials, Warehouse One blends comfort, quality, and affordability. With deep roots in the Canadian retail landscape and a proud history of supporting causes like Make-A-Wish Canada, Warehouse One is more than just a store—it’s a brand that believes in giving back. Jeans that fit your life - work, play, and home.

Warehouse One is proudly owned and operated by Warehouse One Clothing Ltd.—a 100% Canadian company. Together, with our affiliated brand, Bootlegger, we represent a strong presence in Canadian fashion retail, with over 140 store locations from coast to coast.

Bootlegger

For over 50 years, Bootlegger has been a heritage denim brand built for those who live and breathe casual cool. With a legacy of quality craftsmanship and effortlessly stylish fits, Bootlegger offers a mix of denim essentials, modern must-haves, and everyday pieces designed to take you from day to night. The brand is constantly evolving to stay ahead of trends, embracing a new era of premium yet affordable denim, elevated casualwear, and trend-forward collections—while staying true to its roots in authentic, laid-back fashion.

Our Core Values

FRIENDLY Being friendly means having a pleasant, helpful approach to everything we do. A friendly attitude and genuine smile lets people feel welcome and comfortable in our stores.

COMMITTED We are committed to having a wide selection of quality, affordable jeans. We are dependable, performance driven, and devoted to helping our customer.

CARING We are open-hearted and care about our co-workers, customers, and the people in our community. We genuinely care that our customers look and feel good in Warehouse One clothing.

REAL Being “real” means we are down-to-earth, unpretentious, honest, and sincere. We only give honest, helpful advice to our customers.

Inclusivity Commitment

At Warehouse One we are all about helping people look and feel great. Feeling great doesn’t just have to do with what we wear, it’s also about feeling welcomed and included. Warehouse One and our team members are committed to ensuring all people feel welcomed in our stores and that our differences are appreciated and celebrated.

Community Involvement

At Warehouse One, we are enthusiastic and proud partners of Make-A-Wish Canada, helping them create life-changing wishes for children with critical illnesses. So far, we have helped grant over 100 wishes and have raised over one-million dollars with the help of our teams and customers.

Warehouse One is an equal opportunity employer. If chosen to participate in the selection process, accommodations are available upon request. We will consult with the applicant to provide or arrange suitable accommodation in a manner that takes into account the applicant’s accessibility needs.

Warehouse One sincerely appreciates all expressed interest; however only those candidates qualifying for interviews will be contacted.

#CSP

Job Types: Full-time, Permanent

Pay: From $45,000.00 per year

Benefits:

Casual dress
Company events
Dental care
Disability insurance
Employee assistance program
Extended health care
Life insurance
On-site parking
Paid time off
Store discount
Tuition reimbursement
Vision care
Work from home

Experience:

Copywriting: 3 years (preferred)
SEO: 1 year (preferred)

Location:

Winnipeg, MB R3T 1N6 (preferred)

Work Location: In person

Warehouse One - The Jean Store jobs

Copywriter