Job Title: Marketing and Communication Manager

Location: Remote

Salary: $80,000 - $100,000 per year (full-time), or $40,000 - $50,000 per year (part-time)

Expected start date: August 25-September 25

About Us:

Founded in 2015, we are a pioneering education company dedicated to empowering

learners by assisting them in passing

their licensing examinations. Leveraging a unique methodology that integrates

memory psychology with education, we have supported tens of thousands of

students across various fields, including dental hygiene, veterinary tech, and

more. Our operations span the US and Canada, providing exam prep, continuing

education, and job placement services. Discover more at CleverOrca.com,

StudentRDH.com and DentalToaster.ca.

Job Overview:

We are looking for a results-driven Marketing and Communication Manager who can

both devise strategic plans and execute them meticulously. This role is crucial

for someone who thrives in a dynamic environment and can effectively roll up

their sleeves to drive our marketing efforts across multiple brands. The ideal

candidate will have an intuitive understanding of our target audience and a

proven track record of executing

marketing strategies that resonate and engage.

The majority of our sales are B2C. B2B (to school) sales is a small portion of our sales. The

focus of this role is for our B2C segment.

Responsibilities:

· Lead the development and execution of

comprehensive marketing strategies to meet and exceed business objectives.

· Hands-on management of all marketing

facets including social media, email marketing, digital advertising, and

content creation.

· Focus on marketing channels that speaks

to our audience (19-35, young adults, at school, or early in their careers).

· Identified most important

channel is social media. Influencer marketing, and the management of the

content/influencers.

· Conduct in-depth market and consumer

research to continually refine our approach based on audience insights.

We are a leading brand, however, we need to look at the shift in markets and

competitors. Example: Kahoot and Quizlet, free platforms, are they a threat? If

so, how we continue to differentiate ourselves?

· Implement and optimize marketing

campaigns with a focus on tangible outcomes and performance metrics.

· Manage branding. We have not put any

work into this. Example: Canva templates, colors on emails, etc.

· Navigate and optimize SEO, lead

generation, and other digital marketing tools to maximize reach and conversion.

· Engage with customers and partners through in-person and online meetings to maintain a pulse on

industry needs and expectations.

· Seek partnerships with potential

sponsors, or brands/products that could complement our branding. For example,

in dental hygiene, toothpaste companies, with giveaways, free samples, etc. for

our audience.

· Attend and network in conferences.

· Negotiate with sponsors/partners, influencers etc.

· Contact associations, meetings,

conference and find opportunities to spread our message. Example: find dental

hygiene associations where the founder and speak.

· Document (everything). Our whole team does that.

Qualifications:

· At least 8 years of relevant experience in marketing and

communications, with a strong emphasis on digital marketing.

· Exceptional ability to execute projects

effectively, with meticulous attention to detail and deadlines.

· Innate understanding of customer

behavior and market dynamics.

· Skilled in creating and leading a team,

with a hands-on approach to all marketing tasks.

· Strong analytical skills, able to

interpret data and translate insights into actionable strategies.

· Proficient in CRM, email marketing, SEO,

and modern marketing tools.

· Start-up like mentality: being nimble,

fast, and growth focused.

· Intuition ability to understand and

connect with our customers (19-35, mainly female).

· Can do attitude, help each other

attitude, I will try first attitude, not waiting attitude, focus on the 20%

that moves the 80% attitude.

· Proficient in using AI tools, such as ChatGPT.

What We Offer:

· New challenge: Founder/CEO is finalizing the editing of a

book. The title is still in the making. The content is related to “how to be

the best version of yourselves, as students and young adults.” The book is

meant to support and encourage our audience (exam prep test takers) to being motivated,

and find their first jobs according to their hearts and desire.

· How do we use such tool, for our brands?

· How do we spread the message?

· How do we become Amazon #1 seller

What We Offer:

· Flexible working hours and the opportunity to work remotely.

· Seasonal bonus, according to performance.

· Opportunities for professional growth

and participation in industry conferences.

· 4 weeks total vacation time.

Our Core Values:

· Speed and agility in execution.

· Adaptability and practicality in problem-solving.

· Commitment to transparency, kindness, and teamwork.

To Apply:

Please send your resume along with a cover letter detailing:

· How effectively understand and can connect with our target audiences

· Experience with social media (that goes beyond scheduling)

· How willing are you to find partnerships

And

Send email to support@studentrdh.com

**WE WILL NOT REVIEW APPLICATIONS SENT VIA EASY APPLY ON LINKEDIN**

We are excited to welcome a Marketing and Communications Manager who is passionate

about education, excels in both strategic planning and hands-on execution and understands the heart of our audience.

StudentRDH Learning inc.

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