BUSINESS DEVELOPMENT REPRESENTATIVE

Reports To: Chief Executive Officer (CEO)

Department: Commercial Business Unit

Location: Remote (Canada-based, with travel to HQ and customer sites)

Employment Type: Full-Time Permanent

Salary Range: $70,000.00 - $90,000.00 CAD base salary + performance-based variable compensation

Work Schedule: Your normal work week is Monday to Friday, forty (40) hours per week. Your scheduled start and end times may vary but will be during regular hours of operation for our business.

SUMMARY: Sensor Technology Ltd. is a Canadian manufacturer of piezoelectric ceramics and underwater acoustic sensing systems, serving defence, marine science, medical, and energy markets worldwide. We need a Business Development Representative who will build our new customer pipeline from the ground up — starting immediately.

This is a pure hunting role. You’ll research prospects, open doors, qualify opportunities, and close first orders with organizations that have never bought from SensorTech before. If you get energy from cold outreach, live for the trade show floor, and measure your weeks by how many new conversations you started, this is your role

Responsibilities

New Logo Acquisition

Research and engage prospects in defence, marine science, medical device, and energy sectors.
Build and maintain a 100-prospect target list within 90 days of start.
Initiate outreach through phone, email, LinkedIn, and in-person trade show conversations.
Develop a $2M qualified pipeline within 12 months.

Sales Qualification & Pipeline Management

Qualify every opportunity through the MEDDPIC framework before handoff to an Account Manager or direct close.
Maintain accurate CRM records with every prospect interaction logged and pipeline stages current.
Provide weekly pipeline forecasts and prospecting activity reports.

Trade Shows & Industry Events

Represent SensorTech at defence and marine industry trade shows and conferences.
Execute pre-show targeting, booth engagement, and structured post-show follow-up within 48 hours.

Product & Market Knowledge

Complete structured onboarding training on SensorTech’s product lines, manufacturing capabilities, and target markets.
Develop enough technical fluency to have credible first conversations with engineers and procurement teams.

QUALIFICATIONS (Education, Skills, Assests)

2–5 years in business development, inside sales, or technical sales in manufacturing, sensors, electronics, or defence.
Demonstrated ability to prospect and open new accounts from scratch.
Comfortable with cold outreach: phone, email, LinkedIn, trade show conversations.
Strong research skills — can identify the right contacts and entry points at target organizations.
Disciplined approach to CRM usage and pipeline management.
Experience with MEDDPIC or similar qualification-based sales methodologies is an asset.
Familiarity with defence procurement or technical manufacturing environments is an asset.
Eligibility for Canadian Controlled Goods registration is required.

What’s In It For You

Exposure to complex, high-impact programs and technologies
Competitive compensation
Comprehensive paid time off including vacation and personal days
Health, dental, and wellness benefits to support your well-being
Ongoing learning and development opportunities to help you grow your career
Exposure to innovative, cutting-edge acoustic technology
A people-first culture, where collaboration, support, and inclusion matter
Engaging in company events and team activities that make work enjoyable

Sensor Technology is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. We encourage you to contact us if you require accommodation in the recruitment process or need this job posting in an alternative format.

We use AI-enabled tools to sort applicants based on job-related criteria. A human decides who moves forward.

While we appreciate your interest in employment with Sensor Technology Ltd., only those candidates selected for an interview will be contacted.

Sensor Technology LTD

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