Welcome to the MILK MAKEUP FAM:

At Milk Makeup, we’re all about cool clean beauty fueled by creativity. Born out of Milk, a creative hub in downtown New York City, innovation, self-expression, and community are at the heart of everything we do. We believe beauty isn’t about how you do your makeup, it’s what you do in it—and how you Live Your Look—that matters.

Who YOU are:

• Community connector: You’re always thinking about how to improve your and your community’s future. You’re passionate about building a global community where everyone can feel seen and inspired in beauty.

• Courageous but chill: Wherever you come from, you’re driven by the hardworking New York spirit that Milk embodies. You’re flexible and ready to get the job done, but you’re humble and make moves thoughtfully. You strive for quality, have fun doing it, and always have the greater good of the brand in mind.

• Fearlessly innovative: You’re not afraid to take calculated risks and enjoy problem solving. You’re down to disrupt the status quo and innovate in order to raise the bar. You value a forward-thinking space that encourages you to lead change, never follow.

• Champion of self-expression: You’re creative at heart and are always genuinely you. You live your look and want to grow with people who celebrate individuality.

• Inclusive + mindful: You believe an open mind is always the best place to start and value active listening. You embrace differences and help foster a safe working environment for yourself and your peers.

The ROLE:

The VP of Brand Marketing is a pivotal senior leader accountable for building Milk Makeup into a true global business powerhouse. Reporting to the Head of Marketing, this leader will be both the guardian of brand equity and a driver of commercial results—responsible for shaping global strategy, product marketing, and communication while ensuring brand initiatives translate to measurable growth in revenue, market share, and profitability.

This role requires someone who thrives at the intersection of brand building and business impact, ensuring Milk’s creative vision fuels sustained commercial success across DTC, Sephora, Ulta, and global markets.

What YOU’ll do:

Global Brand & Business Strategy

Own the development of Milk’s global brand strategy, ensuring it drives measurable business growth across all channels and markets.
Serve as a key partner to the Executive Leadership Team, shaping long-term brand, category, and commercial strategies.
Align marketing investments with global business goals, ensuring brand initiatives deliver ROI and hit revenue targets.

Commercial Leadership & Accountability

Partner with Sales, Retail, and E-commerce teams to create integrated business plans that maximize revenue, retail sell-through, and digital performance.
Leverage brand marketing initiatives to grow market share, consumer penetration, and loyalty across all regions.
Translate consumer insights into strategies that not only inspire but also deliver against topline growth and bottom-line profitability.
Act as a thought leader on global pricing, promotions, and channel strategies to ensure brand consistency and commercial success.

Product Marketing & Innovation

Key input on end-to-end product marketing: insights, positioning, naming, claims, packaging, and GTM plans that drive sales and repeat purchase.
Use consumer testing and market research to prioritize innovation that strengthens brand equity and business performance.
Build launch playbooks that optimize product success across DTC, Sephora, and Ulta—balancing creativity with commercial KPIs.

Communication & Content Strategy

Oversee global PR, influencer, and social strategies with a focus on driving both cultural relevance and measurable business outcomes.
Direct social-first campaigns (especially TikTok) that grow brand community while impacting conversion, engagement, and retention metrics.
Establish frameworks for measuring EMV, brand health, and share of voice while tying back to sales growth.

Consumer Insights & Testing

Champion global consumer testing programs to validate product, creative, and messaging strategies.
Create a data-driven culture that uses testing and insights to sharpen decision-making and improve business outcomes.
Build repeatable systems for measuring and optimizing consumer engagement across geographies.

Organizational Leadership & Team Management

Lead and inspire a senior-level team across brand, social, PR, and product marketing, ensuring business goals are embedded in every workstream.
Define KPIs for brand health, consumer engagement, and commercial results, holding teams accountable for delivering growth.
Foster a culture of creativity, inclusivity, and accountability that reflects Milk’s values.

We’d like YOU to have:

Experience: 10+ years in brand marketing (beauty or CPG preferred), with 5+ years in a senior leadership role influencing global business results.
Commercial acumen: Proven ability to tie brand marketing to sales, share, and profit growth across channels.
Expertise: Track record of building and scaling modern brands through breakthrough creative, product marketing, and innovation.
Leadership: Strong people leader with experience managing senior managers and shaping cross-functional outcomes.
Mindset: Strategic, innovative, and consumer-obsessed with a strong bias toward impact and accountability.

Why you’ll love being part of MILK MAKEUP:

• Flexible time off: We provide a generous PTO program, paid company holidays, summer fridays, and more.

• Health + wellbeing support: We offer a comprehensive benefits package that includes medical, dental, and vision insurance, a wellbeing reimbursement, wellbeing speaker series, and a 6% 401k company match.

• Family accommodations: We offer a generous parental leave program of up to 20 weeks of 100% paid leave to care for and bond with your child.

• Employee care: We offer employees 100% paid leave for up to 12 weeks following their own illness.

• Professional growth + development: We have a comprehensive program to support your growth at Milk Makeup, lunch + learns, DEI led training sessions, and a learning and development program.

• Hybrid work model: We provide flexibility to support individual work styles, balance business needs, and ensure we live our values. We have a strong (and chill!) office culture in Soho with a dog-friendly environment and a well-stocked kitchen of snacks and drinks.

• MMU swag: We want you to get familiar with our new drops and re-up on any of your fave products.

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VP of Brand Marketing