Location: Stockholm / Copenhagen

About the us

Xanh SM is a leading electric vehicle (EV) and sustainable mobility solutions provider headquartered in Vietnam. With a commitment to transforming urban transportation, we have successfully expanded into Global Market and are now preparing to launch operations in the EU Market.

Join us in driving the future of sustainable mobility!

Position Overview

The Training & Culture Development Manager is responsible for designing and leading comprehensive training programs and building a strong, scalable culture across both internal employees and driver partners.

This role oversees corporate training, driver training, and community culture development to ensure consistent capability building, engagement, and alignment with GSM’s values in a fast-growing mobility platform.

Key Responsibilities

1. Training & Capability Development

Design and develop structured training frameworks and learning pathways for different job levels and functions
Build and manage internal trainer (train-the-trainer) programs and ensure effective knowledge transfer
Develop and operate the Learning Management System (LMS), with a strong focus on e-learning (target ~90%)
Deliver onboarding, functional, and leadership training programs
Ensure overall governance and quality control of training and culture development activities
Develop training content for driver onboarding, product knowledge, and service skills
Execute training programs for new drivers, campaigns, new product launches, and retraining
Promote and monitor e-learning adoption among drivers based on structured learning paths
Provide support, guidance, and onboarding assistance to new drivers

2. Culture & Community Development

Design and implement internal culture-building programs, campaigns, and engagement initiatives
Organize internal communications, cultural events, and performance recognition programs
Collect feedback and propose initiatives to improve workplace environment and employee/driver engagement
Measure culture adoption and ensure alignment with company values across markets
Develop and strengthen a professional driver community for Xanh SM
Design and implement driver engagement programs tailored to each market
Organize driver events, recognition programs, and regular engagement activities
Operate internal communication channels dedicated to drivers
Gather driver insights and collaborate with relevant teams to improve driver experience

3. Global Program Management

Lead and execute large-scale training and culture initiatives across markets
Ensure consistency of training content and culture programs globally while adapting to local contexts
Collaborate with cross-functional teams (Operations, HR, Marketplace) to align execution

Requirements

Bachelor’s degree in Human Resources, Education, Business, or related fields
8–12+ years of experience in Training, Learning & Development, or Culture roles
Experience in large-scale training programs (preferably in mobility, retail, or service industries)
Strong experience in LMS, e-learning development, and training system design
Experience working with frontline workforce or driver/partner ecosystems is a strong advantage
Strong communication, program management, and stakeholder management skills
Ability to build programs from scratch in a fast-paced, high-growth environment
Fluent in English and local language.

Contact: Hai Anh Nguyen, Global Talent Acquisition Manager

Email: v.anhnth94@xanhsm.com

We appreciate your interest in this opportunity. Given the high volume of applications, we will only be able to contact shortlisted candidates. We value your understanding and patience in this process. Thank you for your interest and cooperation.

GSM - Xanh SM

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Training & Culture Development Manager