Who are we:
Caraway is a home goods brand on a mission to craft well-designed, non-toxic home goods that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, free of toxic chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process releases less CO2 into the environment than traditional non-stick coatings and we engage in sustainable packaging practices, free of single-use plastics and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better - for you and the planet - in every step of the process.

Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more.

We’ve amassed over 85,000+ five-star reviews from happy customers and hundreds of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN.

Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply!

The Opportunity:
We are looking for a skilled, performance-driven creative editor to join our Performance Marketing pod on the Growth team. Reporting to the Senior Manager, Performance Creative, this role is at the center of our unique growth creative process — where high testing velocity, deep data collaboration, and tight integration between Growth and Brand fuel our success.

Unlike traditional cinematic storytelling roles, this position is all about producing short-form, scroll-stopping ad content that grabs attention in seconds. You’ll work across video, motion graphics, static ads, and GIFs—optimized for Meta, TikTok, YouTube, and other paid platforms—creating assets that are designed to be tested, iterated on, and scaled quickly.

In this role, you’ll thrive in an environment where creative decisions are directly informed by performance data, iteration is constant, and speed is balanced with brand polish. Every asset you produce will play a measurable role in driving revenue growth, improving ad efficiency, and scaling winning ideas into multi-million-dollar campaigns.

Who You Are:
The ideal candidate is a detail-oriented and highly organized creative professional with a strong eye for both video and graphic design. You thrive in environments where speed, quality, and measurable results are equally important, and you know how to craft ads that grab attention in the first three seconds while maintaining brand consistency.

You have a passion for creating content that converts, whether that’s transforming raw UGC into a compelling ad, designing static graphics for a product launch, or building templates for high-velocity ad testing. You’re proactive and autonomous, yet highly collaborative when needed. You are always eager to push creative further through iteration and testing, you seek feedback from peers regularly to help.

You don’t just measure success by how something looks, you measure it by how it performs. You’re motivated by seeing your work drive higher performance creative KPIs (CTRs, lower CPAs, stronger ROAS), and sustained revenue growth.

Responsibilities:

Video Editing

Edit and deliver short-form and long-form, high-quality video assets optimized for Meta, TikTok, YouTube, CTV, and Pinterest.
Transform raw creator content and footage into finalized UGC ads with faced paced cuts, clear narrative flow, and compelling edits.
Work confidently with both hi-fi (brand shoot) and lo-fi (UGC, scrappy) content, assembling ad-ready videos from scratch that are tailored to drive conversions and perform within specific ad units.

Graphic Design

Design static images, GIFs, and other creative assets for paid social, ensuring adherence to platform specs and brand guidelines.
Retouch, resize, and adapt creative for various placements and formats without compromising quality or performance potential.
Incorporate motion graphics, animations, and dynamic text overlays to enhance engagement and retention.

Creative Optimization

Work with our Senior Manager, Performance Creative to iterate on creative based on performance insights, audience data, and A/B testing results to continually improve impact.
Translate test learnings into new concepts and executions that can be rapidly deployed and scaled.
Balance performance-driven decisions with maintaining brand consistency across all assets.

Collaboration & Workflow

Partner closely with Growth and Brand teams to align creative strategy with campaign goals.
Clearly communicate project timelines, priorities, and feedback with key stakeholders (growth team).
Manage multiple projects in a fast-paced environment
Support the Senior Manager, Performance Creative in refining workflows and templates.

Knowledge, skills, and abilities:

4+ years of experience in video editing, motion graphics, or creative production.
2+ years producing creative specifically for paid social channels at consumer goods brands.
Proficiency in Adobe Premiere Pro and After Effects; strong working knowledge of Photoshop and Illustrator.
Skilled in motion graphics, color grading, sound editing, and platform-specific optimization.
Experience with tools like Frame.io, Figma, and managing timelines in Asana is a plus.
Strong understanding of direct response creative principles and how ad assets drive campaign success.
Ability to manage timelines, prioritize effectively, and work autonomously while staying collaborative.
Exceptional attention to detail with a sharp eye for quality control.
Experience working with UGC creatives and adapting them for performance marketing is highly preferred.
Prior DTC or agency experience is strongly preferred.

The anticipated base salary range for this role is $75,000 - $100,000 - Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role.

Please note that the duties and responsibilities outlined in this job description are intended to describe the general nature and level of work performed by employees assigned to this position. It is not an exhaustive list of all responsibilities, duties, and skills required for the role. Additional tasks and responsibilities may be assigned as needed to meet business needs.

Caraway Life:
Caraway is an exciting, fully remote digitally native company that is bringing kitchenware and home goods into the modern era, leading from a non-toxic and sustainable foundation.

Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together.

Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world.

Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then.

Benefits: We value you and your family. With this in mind, full-time eligible employees are provided:

Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it.
401k: A 3% company match to help you plan for for your future
Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s
Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody
A Setup that works for you: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked!
Elevate your Workspace: Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it!
Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most.
Coworking Reimbursement: Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office.
Events + Swag: Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag!
Leveling Up with Caraway: In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to all full-time employees to support their professional development aspirations!
#AwayFromCaraway: We believe healthy, happy humans do better work. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days.
Wellness Reimbursement: Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them.
Employee Discount: We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too!
Home Upgrade(s): Complimentary product as a new hire + continuous to expand your Caraway Home collection.

Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status

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